Case Study Breakdown

Before

They were heavily reliant on social media for customers.

Had 0 Google ads experience.

But after seeing our results they wanted to add it as an acquisition channel.

Fresh ad account.

We were starting from 0.

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After

From zero, we have achieved over 1 million in revenue within a little over a year, and subsequently grew that to over 8 million in revenue.

Problem Assessment

They was keen on utilizing Google as an acquisition channel. However, they were unsure of how to structure their account to fully optimize it for success.

That's when they turned to us, experts in the field.

Our Proven Account Structure

To help them achieve their goal, we employed our proven account structure:

1. Brand Protection:
   • We ran two campaigns, ensuring the brand and product name were protected.
2. Standard Shopping:
   • We started with a prospecting focus for the first month, then transitioned to PMAX (with the brand excluded).
3. Search Prospecting:
   • Extensive keyword research was conducted, which was divided into five main ad groups with unique themes, ad copy, and landing pages.
4. YouTube:
   • We extensively tested around 80 Shorts across eight different campaigns (retargeting and prospecting), with 95% of spend on prospecting.
5. GMC Optimization:
   • We manually optimized the Product Feed, syncing reviews, setting up GMC promos, and organizing shipping & returns.

Key Results and Impact

Our solution propelled this brand's Google acquisition journey from zero to hero, generating over 1M+ in spend and 8M+ in revenue in just a year.

To replicate this success for your brand:

1. It starts with a robust account structure. Protect your brand while also prospecting for new customers.
2. Conduct thorough keyword research to accurately target potential customers.
3. Don't be afraid to experiment with different campaigns across platforms, like YouTube.
4. Optimize your product feed and other elements in GMC.
5. Constant and gradual scaling over time is key, along with data-driven optimization.